Connecting with the people globally and that too free of cost is the stepping stone to development in communication industry. The trend of free communication socially started almost a decade when Orkut was launched. However, due to immense privacy violations of users’ accounts it lost its credibility which resulted in its decline. Facebook rose as the leading giants of social networking world and it has successfully retained its status quo till date.
With the development in telecommunication industry facilitated more and more people globally with fast internet and made technology accessible for common people over smartphones, the number of Facebook, free texting and photo sharing app users have also increased in billions.
Now the social network websites are more like public forums. They have everything you need but consume more of your time. Instant messaging has been the ‘apple of everyone’s eyes’ for the past couple of years. This so happened due to the need of private and secure communication with no response delay and this is the reason why the visionary Facebook has bought Whatsapp for a humungous amount of 19 billion dollars.
A decade ago when innovation in communication industry started in the form of social networking, nobody knew that it would be connecting more than 1.23 billion people globally within a decade. The users of costly cell phones for paid text messaging, video and photo sharing were relieved after getting connected through social networking websites like Facebook, Orkut, Hi5 and Twitter. Connecting on the most famous social network i.e. Facebook over mobile data was quite a befitting medium at that time.
Later on, availability of Wifi to a number of users all over the world became the need of the hour which mainly lowered the costs of smart phones usage which otherwise cost a fortune. As the number of smart phones users increased, the communication apps like WhatsApp, Viber, Yello, Tango and many more had been developed to provide a more secure mean for texting and data sharing to their users. Consequently, the famous free texting and photo sharing app i.e. WhatsApp that currently has 450 million users became the most used instant messaging app of all.
Facebook is currently connecting more than 1.2 billion users on a global scale. Facebook continuously updates its website content, outlook and settings from a user’s perspective which in turns brings more users to the company. But the thousands of news feed on your Facebook home page are quite distracting and the digressive stuff stops you from communicating with your friends.
This is the reason people prefer texting, audio and video files sharing on free text messaging apps. Mark Zuckerberg certainly has an eye for gold and when he saw one really opportune moment he didn’t waste any time grabbing it. This, he also expressed at the Mobile World Congress 2014 held in Barcelona this February. His key note certainly expressed his eagerness to work with the free messaging services to reach out to millions and billions more till 2020.
The technological innovation in lowering the cost while using a smart phone and making them more affordable for the 1.76 billion users all over the world has served as a catalyst in the merge of these two giants. In today’s date, as quoted by Mark Zuckerberg himself, most of the countries have 2G excess. The 3G technology is also spreading fast even in developing countries but still there is a wide gap in the IT industry that Mark dreams to fill. He quoted, “So the limited money people have should be used where they get maximum returns with fast and easy access to technology”. This long-term vision of Zuckerberg is one of the core and most prominent reasons why Facebook acquired Whatsapp.
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