According to the latest reports released by Gartner (statistics for 2013), Samsung still leads the smartphone market share, with a share percentage of 32%, followed by Apple at 12%. With such a high market share percentage, one would question as to why Samsung has the intention of incorporating a completely new operating system to its next flagship smartphones, called the Tizen OS. The Samsung Z happens to be the company’s very first smartphone to run the operating system and with technical specifications such as a 2.3 GHz quad core processor, 2 GB RAM, 4.9 inch screen and a 2800 mAh battery, the company has done well with bringing out an impressive phone. Here are three reasons why Samsung plans to ditch the Android OS for the Tizen OS.
Once upon a time, Nokia was reigning the mobile phone industry with its wide range of cost effective and high performing phones. The only factor that led to the company’s downfall was that it kept on clinging to the old ways, not knowing when something new would sprout up and overthrow Nokia’s grasp of the mobile phone industry. Samsung most certainly does not want history repeated which is exactly the reason why the company has decided to stay ahead of the curve.
The Android operating system has a global market share nearing 80%, and although this is an impressive statistic, it will be detrimental for smartphone manufacturing companies in the long run. This is because at every corner of the globe smartphones are incorporated with the Android OS. The companies will have a hard time generating sufficient amounts of revenue and at the end of the day, it is only Google that is going to rake in all the profits by granting licenses to companies to use it OS while charging a fee. Samsung does not want to be tied down to Google and its operating system, hence the interest stemmed towards Tizen.
The Tizen operating system has been in development for more than two years. With its latest version launched (version 2.2.1) without being placed in any mobile device, you can clearly view the level of determination that Samsung is putting towards such an OS. In a press release, Samsung stated that the Tizen OS will possess far better optimization and memory management than any of the operating systems it has incorporated in to its smartphones.
Now that comes as a welcome sight for any smartphone user because an optimized operating system means apps; ranging from gaming to free international calling apps will be further optimized and will provide a much better user related experience. Samsung’s head of global sales and marketing DJ Lee said that the Tizen OS will enable users to browse the web faster and utilize applications more effectively.
People keep hearing the term ‘open source’ continuously but never ponder over what it actually means. Open source means that the operating system will not limit 3rd party app developers while using the operating system. This will allow developers not only to develop optimized apps but the operating system can also be integrated with other applications such as car and household lock systems.
The only drawback of using the Tizen OS is that user will not be able to access the Google Play Store. Regardless, if Samsung was paying close attention to this operating system, then it will also have thought about releasing a new Play Store that is dedicated to Tizen operating system users.
Samsung has an advantage of being a popular global smartphone vendor. In this way, the company will not have to stress towards making the Tizen operating system because the level of trust and admiration that Samsung possesses will suffice in allowing consumers to be attracted to such an operating system.
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