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Amazon’s Fire phone: 4 reasons to buy and 4 reasons not to buy

June 24, 2014 by Omar Sohail

The largest e-commerce website in the world, Amazon and its founder Jeff Bezos recently launched the company’s first ever smartphone, the Fire phone. Although the smartphone features some downright ‘cool’ features, there are other elements of the phone that will not create sufficient amount of enticement for the consumer to purchase it. Regardless, here are four reasons why you should, and four reasons why you should not purchase Amazon’s Fire phone.

4 Reasons to buy the Fire phone

     1. 3D Dynamic Perspective

3D Dynamic Perspective

Starting off, one innovative feature of Amazon’s Fire phone that will create a significant amount of spark of desire for consumers is the 3D Dynamic Perspective feature. Fire phone uses four unique sensors in the front of the smartphone which possess invisible infrared LEDs in order to locate the face and eyes of the user.

     2. The Firefly feature

The Firefly Feature

The Amazon Fire phone possesses a dedicated button that can identify things that a user sees onscreen and locate the same in the real world. This will include QR and bar codes, movies and music titles, and several other elements. This feature is known as the Firefly feature.

     3. The cloud storage perk

The Cloud Storage Perk

Fire phone provides users with an unlimited cloud storage option for Amazon content tied to the Amazon account. In a worst case scenario, if you lose all your data, including your numbers that you have in your phone directory to be used in VOIP applications, the cloud storage can be used to recover them.

     4. The Mayday feature

The Mayday Feature

Similar to Kindle Fire tablets, Mayday service in Amazon’s Fire phone will give 24/7, 365 days customer service and support to the user through a video chat communication channel. Customer care executives can access the device screen to assist the user virtually. These representatives will contact the user within a time window of 15 seconds after the user contacts them.

4 Reasons ‘NOT’ to buy the Fire phone

There are imperfections in all smartphones and as for Amazon’s Fire phone; there are plenty that will decide the making or the breaking decision for the customer. Here they are.

     1. Barren of any Google Services

Barren Of Any Google Services

The Fire phone runs a firmware called FireOS and the problem here is that this new operating system lacks the Google Play store present on other devices. Since it does not run the Android operating system, the lack of a Google Play store is warranted, but that also means that users will not have any access to Google services such as Chrome, Gmail and Google Now. Strike one for Fire phone.

     2. Absence of Bluetooth LE

Absence Of Bluetooth LE

Currently, Bluetooth LE’s functionality is the ability to connect to smart wearables. The Fire Phone does not possess it, while several other smartphones do. Think of Bluetooth LE as an extra feature; it is something that you would not need and still have it, rather than need it and not have it.

     3. Technical specifications are mediocre

Given below are the detailed technical specifications of the Fire phone:

  • 4.7 inch IPS LCD (1280 x 720 resolution)
  • 2.2 GHz quad core Qualcomm Snapdragon 800 processor with Adreno 330 GPU
  • 2 GB of RAM
  • 32 / 64 GB of storage
  • 13 megapixel rear facing camera with f/2.0, optical image stabilization (OIS)
  • 2.1 megapixel front facing camera
  • Wi-Fi 802.11 a/b/g/n/ac
  • Bluetooth 3.0
  • 2400 mAh battery

Apart from the high performing wireless standard, and the powerful Snapdragon 800 chipset which gives you an edge in resource hungry apps such as gaming apps and calling apps, the remaining specs can be branded as nothing more than mediocre.

     4. The price: TOO DAMN HIGH!

The pricing details of the Fire phone are given below: 

The Pricing Details Of The Fire Phone

If Amazon’s main objective was to start pricing its mobile devices like Apple prices its’, then they are rolling in the right direction. However, for a $749 price tag, which is the same price tag Apple’s upcoming flagship iPhone 6 will carry, which phone would the consumer really want to end up purchasing?

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